Retinol Alternative Serum old
  • Plant-powered
  • Gentle
  • Clinically inspired

Retinol results.
Rosehip gentleness.

173 reviews

A plant-powered serum that visibly softens fine lines and refines texture. Gentle enough for every day, even sensitive skin.

Skin takes 8 to 12 weeks to show its best. Most people choose the 2-bottle routine to see it through.

Choose how many bottles

Discount applied automatically at checkout.

How is this different from retinol?

Retinol and our hero active, Bidens Pilosa, a plant based retinol alternative, offer similar smoothing, firming benefits, but this formula works without the peeling, redness, or sun sensitivity retinol is known for. You get the results without the irritation.

Is it gentle enough for sensitive skin?

Yes. This gentle formula pairs a plant based retinol alternative with soothing aloe, rosehip, and sea buckthorn. It is designed for daily use, even on sensitive skin. As with any new product, we suggest a quick patch test first.

Can I use it during pregnancy or breastfeeding?

Many people choose plant based retinol alternatives as a retinol-free option during pregnancy and breastfeeding. That said, everyone's situation is different, so we always recommend checking with your doctor before adding any new product to your routine.

When will I see results?

Skincare takes patience. Most people notice smoother, softer-looking skin within a few weeks of consistent use, and fine lines and texture keep improving over 8 to 12 weeks.

How do I use it, morning or night?

Both. Press 2 to 3 drops into clean skin morning and night, then follow with moisturizer, and SPF in the morning. Unlike retinol, this plant based alternative is not sun sensitizing, so twice daily use is perfectly fine.

  • Vegan
  • Cruelty-free
  • ECOCERT
  • 99% Natural
  • Made in Europe

You shouldn’t have to suffer for smoother skin.

Retinol works. But the peeling, redness, and dreaded purge send most people running, so they quit, and the results stop with them. Effective should not have to mean uncomfortable.

Bidens Pilosa: nature’s answer to retinol.

Extracted from a flowering botanical, Bidens Pilosa is a plant based retinol alternative. At 2% in this formula, paired with wild rosehip and sea buckthorn, it visibly softens the look of fine lines and refines texture, without the irritation or sun sensitivity of retinol.

Softens the look of fine lines

Visibly smoother, softer-looking skin over weeks of daily use.

Visibly refines & firms

Improved-looking tone, texture, and bounce, without the harshness.

Gentle for daily use

Kind enough for sensitive skin. No peeling, no purge, no compromise.

Plant-powered

What’s inside

A 2% natural retinol alternative in a nourishing botanical serum.

  • Bidens Pilosa

    Nature’s retinol alternative

    A plant extract used at 2% to visibly smooth and refine.

  • Rosehip

    Renews & brightens

    Rich in natural vitamins A and C for tone.

  • Sea Buckthorn

    Nourishes & protects

    A vitamin rich extract that softens and replenishes.

  • Hyaluronic Acid

    Plumps & hydrates

    Draws in moisture for a smoother look.

Watercolour wild dog-roses and rosehips, the botanicals behind the serum

A quiet ritual,
grown on a plant.

This lightweight serum carries a slightly sweet rose aroma with a delicate touch of red geranium. Wild rosehip and sea buckthorn sink in softly, leaving skin refreshed rather than coated. It feels less like a treatment you tolerate and more like a moment you look forward to.

A few drops, pressed into the skin morning and night. That is the whole ceremony. Youth, tended the way nature intended.

Tested on real skin.

85%

noticed smoother looking skin

70%

noticed a reduced appearance of lines

90%

experienced instantly comforted skin

Consumer perception testing by the manufacturer, 20 women, 8 weeks of use. Individual results vary.

Yanka Kazakova
“Hebé is the Greek goddess of eternal youth. We built this serum for people who want her glow without the redness. No prescription, no peeling, just a botanical you look forward to.”
Yanka Kazakova, Founder of Hebé Botanica

A ritual for morning and night.

Press 2-3 drops into clean skin, morning and night. Warm between fingertips and press gently over face and neck. In the morning, follow with moisturizer and SPF.

Pro tip

Warm 2-3 drops between fingertips and press into slightly damp skin for a dewy finish. Use any excess on your neck and chest.

In their own words.

Rated 5 stars across 173 reviews.

My skin just looks healthier.

I've been using the HEBE Botanica Retinol Alternative Serum for a few weeks and the biggest difference is how smooth and fresh my skin looks in the morning. It feels really lightweight, sinks in quickly, and doesn't leave that sticky feeling some serums do. Definitely one of those products I actually look forward to using.
Sophie M.

Finally something gentle enough for me.

I've tried traditional retinol before and my skin just didn't love it, so I was curious about HEBE Botanica's Retinol Alternative Serum. This feels much gentler on my skin and still gives me that polished, glowy look I was hoping for. My routine is pretty simple, and this has fit into it perfectly.
Emma R.

The texture is SO good.

I honestly bought the HEBE Botanica serum because I wanted a retinol alternative, but the texture is what made me keep reaching for it. It's silky without feeling heavy and layers really nicely under my moisturizer. My skin feels noticeably softer and more hydrated.
Maya L.

A permanent part of my nighttime routine.

I'm very picky with skincare because I hate products that feel heavy or overly fragranced. HEBE Botanica's Retinol Alternative Serum feels simple, elegant, and easy to use. After consistent use, my skin looks smoother and my complexion feels much more even overall.
Olivia T.

Subtle at first, then I really noticed it.

I didn't wake up with completely different skin overnight, which I actually appreciated. After a couple of weeks with the HEBE Botanica Retinol Alternative Serum, I started noticing that my skin looked smoother and more rested, especially around my cheeks and forehead. It feels like one of those products that quietly does its job.
Laura P.

My favorite HEBE Botanica product so far.

I've tried a lot of serums and usually end up forgetting about them after a few days. This one is different. The Retinol Alternative Serum feels beautiful on the skin and my face looks noticeably more luminous when I use it consistently. It's probably my favorite product from HEBE Botanica so far.
Charlotte B.

Perfect for my sensitive skin routine.

My skin can be quite reactive, so I'm always nervous about adding anything new. I introduced the HEBE Botanica Retinol Alternative Serum slowly and my skin has been really happy with it. It feels soothing, hydrating, and my skin texture looks much smoother than before.
Isabella C.

It gives me that fresh-skin look.

What I love most about the HEBE Botanica Retinol Alternative Serum is how my skin looks the morning after I use it. It has that fresh, hydrated, almost rested appearance even when I definitely haven't had enough sleep. The formula also feels much more luxurious than I expected.
Amelia K.

Simple, effective, no fuss.

I don't have the patience for a ten-step skincare routine, so I want products that are easy to use and actually feel good on my skin. This serum from HEBE Botanica has become one of my essentials. A few drops at night, moisturizer on top, and I'm done. My skin feels soft, smooth, and really comfortable.
Clara D.

I'd genuinely repurchase this.

The HEBE Botanica Retinol Alternative Serum has been such a nice addition to my routine. My skin looks brighter, feels smoother, and I love that I can use it without the harsh feeling I've experienced with some stronger products. The packaging and overall experience feel really premium too. I'd happily keep this in my routine.
Nina A.

Founder’s launch offer

Free US shipping on your first order

Ships from a US facility and arrives in about 4 to 7 business days.

Questions

Good to know.

How is this different from retinol?

Our hero active, Bidens Pilosa, is a plant based retinol alternative that visibly smooths and refines the look of skin without the peeling, redness, or sun sensitivity many people get from retinol. It suits both morning and night.

Is it gentle enough for sensitive skin?

Yes. This plant based retinol alternative is well tolerated and non-sensitizing for most people, which is exactly why it is chosen by those who cannot get on with retinol. If your skin is reactive, patch test on the inner arm first.

Can I use it during pregnancy or breastfeeding?

Many people choose a retinol-free routine during pregnancy or breastfeeding, and plant based retinol alternatives are often chosen for that reason. We are not able to give medical advice, so please check with your doctor or midwife before starting anything new.

When will I see results?

With daily use, most people notice softer, smoother-looking skin within four to six weeks, and fine lines continue to improve over 8 to 12 weeks. Consistency matters more than quantity.

Can I use it with Vitamin C or other actives?

Yes. This serum layers happily with Vitamin C, niacinamide, and hyaluronic acid. Apply it to clean skin, then follow with moisturizer and, in the morning, SPF.

Shipping

Free US shipping on your first order. Your order ships from a US facility and arrives in about 4 to 7 business days.

Smoother skin,
without the suffering.

Plant-powered, gentle enough for every day, and made to look forward to.